Janine Popick
CEO and co-founder of VerticalResponse

eMarketer published this recent survey that Ipsos conducted for Habeas about email usage among adults. Two-thirds of adult respondents said they preferred email for communicating with businesses. Just as many said they expected to still prefer email five years from now, however, they’d like their messages more targeted to them.

Check out the VerticalResponse List Segmentation tool to help you target your messaging better, it’s free in your VR account. Get the whole study.

To see the full report please go to VerticalResponse