Archive for Email Marketing – Page 2

Future of Email – eMarketer Report

Saturday, May 31st, 2008

Janine Popick
CEO and co-founder of VerticalResponse

eMarketer published this recent survey that Ipsos conducted for Habeas about email usage among adults. Two-thirds of adult respondents said they preferred email for communicating with businesses. Just as many said they expected to still prefer email five years from now, however, they’d like their messages more targeted to them.

Check out the VerticalResponse List Segmentation tool to help you target your messaging better, it’s free in your VR account. Get the whole study.

To see the full report please go to VerticalResponse

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Return Path’s Email Expert Roundtables where you can gather fresh new ideas and learn how some of the smartest and most adventurous email marketers tackle today’s biggest email challenges.

Time: 9:00 AM to 2:00 PM with complimentary breakfast & lunch!

Tuesday, May 27th
Grand Hyatt Hotel – Denver, CO

Thursday, May 29th
W Dallas – Victory – Dallas, TX

Partial AGENDA:

Part I: Hear from Our Experts

Why Do Bad Things Happen to My Email?
Legitimate, permissioned email still often ends up blocked from subscribers’ inboxes. How do ISPs assess email and how can you improve your reputation to get to the inbox every time?

Is My Email Inbox-Worthy?
The subscriber experience, particularly in the first 30 days, is crucial to both your sender reputation and to your response rates. So why are so many marketers getting it wrong? Get a peek at new data that suggests marketers still aren’t leveraging the email channel.

Could I Be Sending More Email?
Reputation? Check! Subscriber experience? Check! Now what? Kick your program up a notch and grow you list with new customers with a smart acquisition strategy.

Click Here to Register

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QuickBooks 2008 users now able to easily move customer contact information to Constant Contact through new integrated tool

As a part of the new relationship with Intuit, Constant Contact has also launched a new integration tool, the Constant Contact InfoTransfer Tool, that enables QuickBooks® Pro and Premier Edition 2008 users with Windows XP to transfer their existing customer contact list directly into Constant Contact from QuickBooks. This ability to instantly build a target list saves small businesses time when creating their permission-based contact lists to send email marketing communications and build targeted campaigns.

This new QuickBooks tool works similarly to the Microsoft Outlook tool QuickImport. Both are software plugins that you have to download from the Constant Contact website and install on your computer. Once they are installed you would have to go through a wizard that would walk you through the steps needed to transfer your contact information to Constant Contact.

If you are a heavy user of both QuickBooks and Microsoft Outlook I would suggest downloading and installing both tools to assist you in keeping your email marketing campaigns running more efficiently.

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