Return Path’s Email Expert Roundtables where you can gather fresh new ideas and learn how some of the smartest and most adventurous email marketers tackle today’s biggest email challenges.
Time: 9:00 AM to 2:00 PM with complimentary breakfast & lunch!
Tuesday, May 27th
Grand Hyatt Hotel – Denver, CO
Thursday, May 29th
W Dallas – Victory – Dallas, TX
Partial AGENDA:
Part I: Hear from Our Experts
Why Do Bad Things Happen to My Email?
Legitimate, permissioned email still often ends up blocked from subscribers’ inboxes. How do ISPs assess email and how can you improve your reputation to get to the inbox every time?
Is My Email Inbox-Worthy?
The subscriber experience, particularly in the first 30 days, is crucial to both your sender reputation and to your response rates. So why are so many marketers getting it wrong? Get a peek at new data that suggests marketers still aren’t leveraging the email channel.
Could I Be Sending More Email?
Reputation? Check! Subscriber experience? Check! Now what? Kick your program up a notch and grow you list with new customers with a smart acquisition strategy.
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