Future of Email – eMarketer Report

Janine Popick
CEO and co-founder of VerticalResponse

eMarketer published this recent survey that Ipsos conducted for Habeas about email usage among adults. Two-thirds of adult respondents said they preferred email for communicating with businesses. Just as many said they expected to still prefer email five years from now, however, they’d like their messages more targeted to them.

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To see the full report please go to VerticalResponse